Needing their own form of personal branding to set themselves apart from the Visual Communications department, the Graphic Design Club at Chemeketa Community College contacted our program looking for a fresh design. Grouped with one other person, we worked to give the club a logo that gives them their own look, and still relates back to the program they came from. Utilizing a salmon color that we derived for the “Visual Communications Orange” that was already established, we combined it with a desaturated black to give them their own, new color pallet. The eye imagery came from the “visual” nature of a design club, with the different strokes also relating back to the original Visual Communications logo. Combining all of these things gave us a new, but not too different look for the club that can be used for years to come.